HAROLD Z DALTON
Cycling industry problem solver since 2005
WHAT I CAN DO FOR YOU
Are you a brand? Whether you're targeting cyclists and looking for deeper industry expertise, or an industry heavy hitter looking for a marketer entrenched in the space, I can provide a hands-on full-service solution from my years of industry experience providing copy-writing, content production, community and web management, and almost anything else that involves customer-facing communication.
Are you a race promoter, event planner, or similar? I've provided logistical solutions for live events for over 18 years, from UCI World Championships and World Cups to local races and promotional events (not to mention non-cycling clients including Paul McCartney). And, most importantly, I know how to assemble a marquee.
I don't just speak the language: I live and breathe cycling. If you've got a project, find out how I can help.
ABOUT HAROLD Z DALTON
Bikes, Bikes, Bikes
British cycling industry professional living in Massachusetts with over 13 years of experience in professional journalism, television, and industry writing.
I'm a lifelong cyclist - the fourth cycling generation in the Dalton family. Watch for me riding and racing in New England (unless it's snowing, then I'm groaning on the turbo trainer in the basement instead). Here's my Strava. Let's connect!
I spend so much time thinking about cycling that it even became the subject of my Master's thesis: "I’ll climb that hill in my own way: (dis)locating the naturalized body in professional cycling's banned erythropoietin use between 1990-2010." Simmons College, with research conducted at Harvard and MIT.
SOCIAL MEDIA AND CONTENT STRATEGIST, EVERYSIGHT
December 2016 - July 2018
Consultant to nascent smartglasses brand for cyclists, driving the product from beta to 2017 launch and 2018 deliveries. Social strategy, channel management, script writing, marketing copywriting, and anything else customer-facing for a seamless experience. Branding, presentations, content calendars, GTM strategy - I've done it all.
SENIOR CONTENT MANAGER, CYCLING.TV
June 2007 - September 2013
Cycling.TV was a pioneering startup that paved the way for the digital sports broadcasting we enjoy in 2018. I managed the channel's entire editorial & video content and its community (developing live audience-commentator interactions later adopted by college sports and NHL). If you went to a bike race or training camp during these years, I was there.
AND SO MUCH MORE...
2000 - Present
From my teenage years to the present, I've worked in cycling. Whether it's the Track World Championships working under future- (and now former-) UCI President Pat McQuaid, making a seminal online magazine parodying the cycling media (20k+ readers an issue), or even producing audiobooks, I've been involved my whole life.
BA (HONS), LIVERPOOL JOHN MOORES UNIVERSITY
First class honours degree in Media and Cultural Studies. I wrote about Tom Boonen's role in Europe's Catholic-Protestant divide, then a dissertation on the construction of nationality, gender and race in the cycling media. I wrote it in Mallorca during the Track World Championships, and interviewed riders and the media... resulting in finding a cycling industry job before I graduated.
MA, SIMMONS COLLEGE
MA in Gender and Cultural Studies. I conducted research into London's disproportionate rates of female cycling casualties at the hands of long vehicles, and then a master's thesis that used EPO in 1990s cycling as a case-study from which to discuss the role of performance enhancing drugs in constructing the idea of a "natural" body, and how this concept refracts back on society.
WORK WITH ME
Available to hire for editorial, race previews/reports, live events, interviews, reviews, and even the most mundane of web content. If it's something to do with bikes, I want to be involved.